Lauren Sheldon

The brief:
Borealis, a leading global innovator delivering step-change innovations globally wanted their ideas collating in a more interesting way.

My Job:
To assemble the complex information from the client’s moodboard, into a clear visual, making it easy to understand, and more appealing to read.

The Brief:
An animation was needed to explain CAR T cell therapy.

My Job:
To create and supply several illustration styles. With the chosen style I created storyboards which were then used to make the animation.

The Brief:
Gaucher Disease Month, logo needed to bring in awareness.

My Job:
To design the logo that would be used on various platforms.

The Brief:
Liberty Specialist Markets wanted a logo for their new cafe. They wanted to call this cafe 20@Twenty, in reference to the address of the building – 20 Fenchurch Street, which is best known as the Walkie Talkie building and the floor on which the cafe was located – the twentieth floor.

My Job:
I designed the logo - I used the building’s silhouette offset in three colours to evoke a screen-printed, Lichtenstein/Pop Art look, as a nod to the interiors of the cafe.

The logo was made into a neon light as decoration for the cafe also.

My Job:
Design and Illustration of a variety of social media posts for an American Pharmaceutical company.

The Brief:
An animation was requested to explain how Borealis is investing in global assets to satisfy future demand for high-quality Wire and Cable compounds, sustainably

My Job:
Creation of isometric frames for the storyboard to tell the story.

The brief:
Sainsbury’s sponsored the Jubilee Family Festival at London’s Hyde Park to celebrate the Queen’s Diamond Jubilee. A sub brand was needed to advertise/use for the event.

My Job:
To design the branding, which included the Logo, OOH, Stage Design, Signage, Merchandise, POS and Animation of the Logo.

The Brief:
To create a set of posters for the launch.

My Job:
To design a logo and adcepts. I chose the style of cult B movie posters to exaggerate the horror of returning home from your holiday to find huge bills from your phone company for over seas usage.

The Brief:
A refreshed brand was needed to spread across OOH, conferences, and social content.

My Job:
Design of the new, modern look and feel without loosing the familiarity of the brand. Adapting this style across several platforms.

The Brief:
American Pharmaceutical Company needed a booth designing for their Annual Congress.

My Job:
To supply them with several rounds of conceptual sketches, show casing a variety of ideas that would make their booth stand out from the rest. They took the concepts to the client, and the favourite design was created.

The Brief:
A Pharmaceutical Company needed a booth designing for their Annual general meeting.

My Job:
To supply them with several rounds of conceptual sketches, show casing a variety of ideas that would make their booth stand out from the rest. They took the concepts to the client, and the favourite design was created.

The Brief:
RICS (Royal Institute for Chartered Surveyors) had done extensive research into Geomatics which covered up-to-date industry reports, the latest news, research and surveys, top events, and training and development, and needed a concise and interesting way to highlight their findings.

My Job:
To design a suite of small brochures covering all aspects into the world of Geomatics in a way that they all represented their own field, but still looking like a part of a set.

My Job:
to creat 3 infographics displaying key touchpoints for an immunology portfolio for over the past 20 years in order to show the pharmaceutical brands' heritage in this area.

The Brief:
The Berkeley Partnership: is an independent management consultancy that work across a range of sectors for clients including multinationals and household names, asked for a variety of brochures to collate information throughout a year.

My Job:
Designing a style that would work across many subject matters. I decided on using icons and illustration. Each brochure had their own identity and subject matter, but by using different icons and illustration they were able to be set apart from one another.  

Illustration exploration of a young boy showing some examples of what a certain disease may cause.

My Job:
Design of website for Systemic Mastocytosis (SM), including new illustrations which would then be used on the new marketing campaigns and online advertising for the launch.

Microsite sketch concepts for Takeda, Chicago based forum.

Designs for GSK's Powerpoint slides for in-house meetings and proposals.