I’m a Senior Integrated Designer with extensive experience working across advertising agencies and design companies, helping brands translate ideas into clear, compelling visual systems. My work focuses on building cohesive design systems that function seamlessly across multipleformats, from press advertising to digital platforms, including websites, customer portals, social media, and motion design. I enjoy developing distinctive brand identities, supported by comprehensive guidelines and brand books that ensure consistency, clarity, and scalability. I also sketch and develop conceptual ideas for experiential events, exploring visual narratives, spatial concepts, and brand interactions that extend beyond traditional media. By combining strategic thinking with strong visual execution, I help brands communicate with purpose, precision, and impact.

SKILLS:
Above the Line Campaigns / Brand Development / Conceptual Design / Infographics / Digital Banners / Social Posts / Experiential Sketching
Illustration / Motion Design / AI

BRANDS:
Aer Lingus / BHF / Borealis / British Gas / Dulux / Expedia / GSK / Guinness / Red Bull / RICS / Santander / Sainsbury’s /Takeda/ The Economist /
WHSmiths/ Wrangler

AWARDS: D&AD for Typography

AGENCIES:

E: laurensheldon@me.com

T: 07717 828 743

LinkedIn: Lauren Sheldon

Instagram: lauren_je_sheldon